One ridiculously simple way to increase sales without being “salesy”
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Securing my book’s placement in Urban Outfitters stores was the first plan I had for increasing sales.
So in October, I sent an email with the subject line, “Can you help me?” to three buyers.
I included pictures of the book displayed in one of the stores.
An hour later, one buyer responded, asking if I could mail her a sample.
The buyer and I exchanged fifteen emails over a couple of months and she ordered 50 books to test online sales this spring.
The plan worked.
It didn’t take a sophisticated outreach strategy.
It didn’t require world-class prospecting software with automations, integrations, or animations.
I asked for help from a person positioned and motivated to give it.
In his new book, Sell Without Selling Out, Andy Paul writes, “your job as a seller is to listen to understand what the most important thing is to your buyer. And then help them get it.”
In this case, the buyer needs books curated to align with Urban’s brand.
I helped her find one.
Then she helped me, too.
Helping another person is the most human thing you can do.
So when you’re selling, think like a helper.
And the best help gets served honest, clear, and unconditional.
Wanna help, right now?
Here’s a link to buy a book from Urban.
The book details a framework for living with intention I used to get out of a rut.
Maybe it can help you or a friend get out of one.
And if you don’t wanna buy one, that’s ok too.
It means the world to me that you’re here reading anything I write.
When we embrace practice, develop awareness, and align our efforts, we can rise above the deal.
We can live #quotaless.
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